Rosarito is a coastal resort city in the Mexican state of Baja California located approximately 10 miles south of the U.S. border in Rosarito Beach Municipality. Often mistakenly called Rosarito Beach because of the well-known Rosarito Beach Hotel, the town of Rosarito is one part of the municipality named Playas de Rosarito (“Beaches of Rosarito”).
Its beaches and dance clubs are a popular destination for young people from the United States during the Memorial Day and Labor Day weekends. Rosarito Beach is the seat of the municipality of Rosarito Beach. The city maintains luxury resorts that take the form of skyscrapers on its coast. The majority of these buildings are located on Boulevard Benito Juárez, also the city’s main Boulevard. Residential and commercial highrises continue to go up along the coast, towards both Tijuana and Ensenada.
Rosarito’s College Center is a branch of the Autonomous University of Baja California. It is located in the city of Rosarito in Baja California. In this College Center the Bachelor’s degrees offered are: Administration and Public Accounting, Social Sciences and Humanities, Commerce and International Relations, Communication, Journalism, Education and Pedagogy, Engineering and Technology, Psychology, and Social Sciences of Behavior.