Puerto Vallarta

About Puerto Vallarta

Puerto Vallarta is a Mexican city and port located in the state of Jalisco, in the Costa Sierra Occidental region of the entity, 196km from Guadalajara, the capital of the state. Together with the municipality of Bahía de Banderas in the state of Nayarit, it forms the Metropolitan Zone of Puerto Vallarta being thus the second most populous of both states. It is currently one of the main tourist destinations in Mexico.

Puerto Vallarta, formerly called Las Peñas, was founded in the independent era, on December 12, 1851, by Guadalupe Sánchez Torres, his wife Ambrosia Carrillo and some friends such as Cenobio Joya, Apolonio de Robles, Cleofas Peña and Martín Andrade, among others, who gave it the name of Las Peñas de Santa María de Guadalupe because it was that day dedicated to the virgin.

The city, in addition to its sculptural acquis, is the birthplace of the world-renowned painter Manuel Lepe, his works show the Vallarta of yesteryear, small and friendly, one of his works can be appreciated inside the Municipal Presidency. It is also home to several festivals throughout the year. These include the International Gourmet Festival of Puerto Vallarta and Riviera Nayarit; where international chefs attend and deliver high-quality events, the May Cultural Festival, which commemorates its anniversary as a municipality; the International Film Show; the Art Walk, which includes the galleries located in the center and romantic area during the winter season; Charro National Championship.

“Tourism is one of the main factors for the economic development of this municipality. Puerto Vallarta receives approximately 6 Million tourists a year and offers its inhabitants and visitors a good number of beaches that are visited daily. Here you can admire a lot of natural beauties, historical monuments and works of art, which attracts many national and foreign tourists”.

Avg Work Commute

30 minutes to 1 hour

Average Monthly Salary

The average monthly salary in the fourth quarter of 2020 was of $7.92k MX

Median Age

35 years

Median Sale Price

Means of Transportation to Work

The visualization shows the distribution of the means of transport to work used by the population of Puerto Vallarta in 2015 according to travel times.

53.2% of the population uses a bus, taxi, or similar as the main means of transportation, while 4.49% of the population uses labor transportation.

The most used means of transport are bus, taxi, or similar and own vehicle (car, truck or motorcycle).

The population that takes up to 15 minutes to get to work prefers own vehicle (car, truck or motorcycle), while people who take more than 2 hours to commute use bus, taxi, or similar.




Average Quarterly Total Current Income per Household: $60.5k MX
Average Quarterly Current Income in 2018: $180k MX
Difference Between Decile I and X in 2018

*The data presented is available to Jalisco’s state, since there is no representation at the municipality level.

The visualization shows the total average quarterly current income per household in deciles of households in Jalisco comparing 2016 and 2018.

In Jalisco, 10% of the lowest income households (first decile) had an average quarterly income of $13.3k MX in 2018, while the 10% of households with the highest income (tenth decile) had an average quarterly income of $194k MX in the same period.


Business Administration Top Woman Area (Bachelor’s Degrees – 2020): 4.71k
Business Administration Top Men Area (Bachelor’s Degrees – 2020):3.6k

The areas with the highest number of men enrolled in bachelor’s degrees were Business Administration (3,602), Engineering, manufacturing and construction (2,480), and social sciences and law (1,360). Similarly, the study areas that concentrated the most women enrolled in bachelor’s degrees were Business Administration (4,708), social sciences and law (2,616), and Health Sciences (2,198).

School & Education

In Puerto Vallarta, the institutions that concentrated the highest number of students in 2020 were Universidad De Guadalajara (12.8k), Instituto Tecnológico José Mario Molina Pasquel Y Henríquez (3.65k), and Universidad De Especialidades (2.61k).

The same year, the most demanded careers in Puerto Vallarta were Bachelor’s Degree in Business Administration (1.96k), Degree in psychology (1.47k), and Bachelor of Tourism (1.28k)

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